Travel is not what it use to be and we have been adapting…
In the past I designed PR campaigns to drive mass interest, earning a small luxury resort a place at the top of the best hotels in Canada as named by US News & World Report. I have provided destination PR exposure to Canada’s organic capital, Salt Spring Island, British Columbia and have worked with one of North Eastern Ontario’s best adventure resorts, Killarney Mountain Lodge. My clients have been featured in the New York Times, USA Today, Japan Skyward Magazine, Luxury Travel Magazine, the Independent UK, the Financial Times and the Wall Street Journal.
I recently created messaging and a new publicity campaign for the Southern Gulf Islands Tourism Partnership. The “Own Your Experience” travel initiative was featured in Silver Magazine’s fall issue in a story titled, “Escape to The Southern Gulf Islands, B.C. with Five Tips.” I am excited to be working with the Southern Gulf Islands Tourism Society to implement more seasonally balanced economic activity and more satisfying destination experiences for both visitors and residents alike.
Seasonally balanced, Covid-19 informed travel is bringing new challenges and I’m finding innovative ways to responsibly promote destinations within the new tourism model. If you’re a tourism provider, I’d be happy to discuss ways to work together! Contact me today to learn more.